now, another factor here is a pick up in demand for chips, especially for advanced chips like nans and mobile ap, which are expected to a play a bigger role in samsung profit going forward. now, the company said today at the consumer electric iics show in las vegas that it's on track to be the world's top home appliancemaker by 2015. the las this month, january 25th. guys. >> all right. chery, thank you. let's bring in andrew milroy, from itt pacific in singapore. we'll keep chery in seoul, as well. andrew, the reaction to the news there from investors, where samsung is clearly beating apple, though, which is interesting is in the smartphone segment. do you think that's going to continue? they're taking a lot of share of on smartphones. is that going to continue? >> yeah, i mean, i think the strategy has been very successful against apple and i think chery made one of the key points. last year, samsung launched nearly 40 new products and is apple launched just one. so they've got a strategy to offer smartphones to a huge variety of market segments. they've got a strategy to produce a v